They want a new city, new taxes, and new high-rises on our farmland. We say NO on Measure F — keep Florence affordable, rural, and ours.
★ Paid for by Citizens Against Measure F – Vote No Florence. 124 Main St, Florence.
Vote No Florence started in 2022 at a kitchen table on Orchard Lane when three moms saw the incorporation proposal: 42 pages, one new city hall, six new salaries, and a blank check for developers.
Today we are 4,200+ farmers, teachers, firefighters, small-business owners, seniors and first-time voters. We have no developer money. Our opponents — Yes on F — raised $680,000 from two Sacramento land speculators. We raised $38,000 from bake sales and $20 donations.
Every number we publish cites the county fiscal analysis, LAFCO report, or the text of Measure F itself. Download it, check it, share it.
Measure F creates a new city + parcel tax, utility tax, and TOT. County says average home pays $482 more per year. Seniors on fixed income get no exemption.
Yes on F is funded by developers who own orchards east of Hwy 99. Incorporation rezones ag to high-density: 2,800 apartments, traffic, wells drained.
New mayor $98k, council $62k each, city manager $240k. All paid by us. No term limits, no independent audit in Measure F text. Vote NO to keep oversight.
+ New city bureaucracy, + higher fees, + Sacramento developers decide zoning, - local farm bureau voice, - county fire funding.
Keep county services, keep lower taxes, keep farmland zoning, force a better plan with exemptions and real road funding. No means Not Yet.
Knock 20 doors, save Florence. Pizza + shirts provided. Kids welcome. Bring a neighbor.
Sign Up — FreeWe don't need millions. We need you + 3 friends. Pledge NO, take a sign, talk to 5 neighbors.
“I farm here 40 years. Incorporation kills water and raises taxes. I'm voting NO.” — Dale R., 4th gen farmer
“As a teacher, I know what $482 means for families. NO on F.” — Priya S.
Investigations, voter guides, and myth-busting. Click any story to read the full update — same news powers our homepage and archive.
No news yet — check back after our Saturday canvass! Meanwhile pledge NO.
Yes — county sheriff, county fire, county roads stay. No new layer. Voting YES adds a city council, city taxes and city debt. NO is the fiscally conservative vote.
We do — but Measure F builds luxury sprawl on prime farmland, not affordable infill. County already approved 600 affordable units downtown without new taxes. Vote NO, demand better housing.
Public filings: 92% from two development LLCs and a Sacramento PAC. Vote No Florence: 98% from local donations under $100. Follow the money.
Find Measure F at the bottom of your ballot. Fill NO. Mail by Nov 4 or vote in person 7am-8pm at Florence Legion Hall, Elementary School, and Fairgrounds.
One ballot. One NO. One future we choose together.
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